- GURU’s first major sports partnership focuses on bringing good energy through authentic engagement with its Canadian target audiences
- CEBL Championship Weekendfrom August 10 to 14, presents the race for the CEBL Championship trophy plus a street festival, concerts, basketball events and community events
- The weekend events also include numerous activation and media opportunities for GURU to build brand awareness in the Canadian market.
MONTREAL, Aug. 09, 2022 (GLOBE NEWSWIRE) — GURU Organic Energy Corp. (TSX:GURU) (“GURU“or the”Company”), Canada’s leading organic energy drink brand, is pleased to announce its first sports partnership, as the exclusive energy drink partner for the Canadian Elite Basketball League (CEBL) Championship Weekend. The CEBL partnership includes a comprehensive media plan that includes broadcast branded ads and fun activation opportunities at weekend events.
The CEBL Championship Weekend is a five-day event taking place at various locations in Ottawa from August 10-14. -up top performers, basketball events and fun activities designed to engage the community. CEBL’s vision aligns with GURU’s own values when it comes to strengthening relationships with local communities and supporting them through various initiatives. CEBL is more than basketball; it’s about community, art, music, lifestyle and more.
“We are thrilled to partner with the CEBL for this incredible event,” said Carl Goyette, President and CEO of GURU. “This first major sports partnership couldn’t have been a better fit for GURU. Basketball is considered the second fastest growing sport in the world and the most played or watched sport by our primary target consumers. Additionally, the CEBL is a uniquely Canadian entity with deeply rooted community values, which made it an obvious choice for our brand. This will be a great opportunity to bring our Good Energy to a growing number of Canadians who care about getting their energy from plant-based products filled with natural, energizing and functional ingredients.
“It’s always exciting to partner with Canadian brands, especially those that care about nature, health and wellness. CEBL and GURU Energy are aligned with this thinking and we look forward to unveiling this partnership in front of our fans in Ottawa for Championship weekend,” said Mike Morreale, CEBL Commissioner.
GURU CEO Carl Goyette will also be a panelist at the CEBL Commissioner’s Breakfast on August 12 at 8:00 a.m. ET, participating in a panel discussion on the sport of basketball in Canada.
About the CEBL
A league created by Canadians for Canadians, the CEBL is the largest professional basketball league in Canada. The league has the highest percentage of Canadian players of any professional league in the country, with 75% of its roster being Canadian. Players bring experience from the NBA, NBA G League, top international leagues, Canadian National Team program and top NCAA programs as well as U SPORTS. Canada Basketball’s only professional premier league partner, the CEBL season runs from May to August.
We are a nation of sports enthusiasts. It makes us proud and ultimately defines who we are. We bring together international professional basketball players with elite Canadian players to form a new league. It’s #OurGame.
About GURU Products
All GURU energy drinks are plant-based, rich in natural caffeine, with no artificial sweeteners, artificial colors or flavors, and no preservatives. Plus, all the drinks are organic, vegan, and gluten-free — and the best thing is they taste amazing.
About GURU
GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company that started in 1999, when it launched the world’s first natural, plant-based energy drink. The Company markets organic energy drinks in Canada and the United States through an estimated distribution network of more than 25,000 outlets, as well as through guruenergy.com and Amazon. GURU has built an inspiring brand with a clear list of organic, plant-based ingredients. Its drinks provide consumers with good energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning up the energy drink industry in Canada and the United States. For more information, visit www.guruenergy.com or follow us @guruenergydrink on Instagram and @guruenergy on Facebook.
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Forward-looking statements
This press release contains “forward-looking statements” within the meaning of applicable Canadian securities laws. These forward-looking statements include, but are not limited to, information regarding our goals and strategies to achieve those goals, as well as information regarding our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are generally identified by the use of words such as “may”, “should”, “should”, “could”, “expect”, “intend”, “estimate”, ” anticipate”, “plan”, “expect”, “believe” or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purpose of assisting the reader in understanding the Company and its business, operations, prospects and risks at any given time in the context of possible historical and future developments, and the reader is therefore cautioned that such information may not be suitable for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those disclosed or under -understood by these forward-looking statements. These risks and uncertainties include the following, which are described in more detail under the heading “Risk Factors” of the Company’s Annual Information Form for the year ended October 31, 2021, available on SEDAR at www.sedar .com: growth management; reliance on key personnel; changes in consumer preferences; significant changes in government regulations; criticism of energy drink products and/or the energy drink market; economic downturn and continued uncertainty in financial markets and other adverse changes in general economic or political conditions, as well as the COVID-19 pandemic or other major macroeconomic events; global or regional catastrophic events; fluctuations in foreign currency exchange rates; net revenues derived entirely from energy drinks; increased competition; relationships with co-packers and distributors and/or their ability to manufacture and/or distribute GURU’s products; relationships with existing customers; the changing retail landscape; cost increases and/or shortages of raw materials and/or ingredients and/or fuel and/or co-packing costs; the inability to accurately estimate demand for its products; history of negative cash flow and no guarantee of continued profitability or positive EBITDA; intellectual property rights; maintaining brand image or product quality; retention of full-time senior management; climate change; dispute; Informatic Systems; fluctuation in quarterly operating results; risks associated with the PepsiCo distribution agreement; no guarantee of continued profitability or positive EBITDA; and conflicts of interest. Certain assumptions have been made in preparing the forward-looking statements regarding the availability of capital resources, business performance, market conditions and consumer demand. Accordingly, all forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no assurance that the results or developments anticipated by us will materialize or, even if materially part, that they will have the expected consequences. or effects on our business, financial condition or results of operations. Unless otherwise stated or the context indicates otherwise, the forward-looking statements contained herein are provided as of the date hereof, and we undertake no obligation to update or modify any such forward-looking statements, whether as a result of new information, future events or otherwise. , except as required by applicable law.
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