How impersonators came to the clubhouse

“More people are getting into social audio, it’s good for social audio,” said Maya Watson, Clubhouse’s global marketing manager, in an interview. “We don’t mind it and, on the contrary, it gives us confidence in the direction we are taking. “

At the start of the year, Clubhouse was booming. In February, the app was downloaded 9.6 million times, Sensor Tower said. A Clubhouse spokeswoman disputed the accuracy of Sensor Tower’s metrics, which assess user behavior, but said the company would not provide internal numbers.

The app has caught the attention of audio creators like Brian McCullough, who hosts a podcast for news aggregator Techmeme, titled “Techmeme Ride Home”. “I remember having had the best conversations on social media in 10 years,” said McCullough of his Clubhouse debut.

Through the app, he connected with Chris Messina, who leads West Coast Business Development for Republic, a platform that allows companies to raise capital and unaccredited investors to invest in startups. -ups. Mr Messina made a habit of recording clips of Mr McCullough’s show and playing them at the Clubhouse so he could respond to them, and the couple decided to start creating the podcast together.

But in March, Clubhouse saw a drop as downloads plummeted to 2.7 million, and in April the app was only downloaded 917,000 times, Sensor Tower said.

At the same time, Twitter was aggressively expanding Spaces. It started testing the feature in October 2020 and granted access to a wider range of users in the spring. At the time, developing Spaces was the top priority for the company’s consumer products, said a person familiar with the company’s plans who was not authorized to speak publicly.

This work seemed to pay off. As of May, Spaces had more than one million users, this person said. The Washington Post previously reported the figure.

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