Joi Garner appointed NYRA General Counsel – Horse Racing News

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The New York Racing Association, Inc. (NYRA) today announced the appointment of Joi L. Garner as Senior Vice President, General Counsel and Corporate Secretary. Garner succeeds Joe Lambert, who is retiring, and will take office on October 15.

Garner previously served as Executive Vice President and General Counsel of THINK450, the marketing and licensing arm of the National Basketball Players Association (NBPA) responsible for group product licensing, brand collaboration development and rights marketing. resemblance of the collective group of current NBA players.

At THINK450, Garner has been the lead negotiator for several of the NBPA’s most important licensing deals, including deals with Take-Two Interactive (NBA2K), Fanatics, and Dapper Labs. Garner was also instrumental in creating the NBPA’s partnership with Anheuser-Busch; and in social justice initiatives, including DoorDash’s #PayItForward challenge that supported black-owned businesses and Kia Motors’ vacation campaign that brought relief to families affected by the pandemic.

In her new role, Garner will return to NYRA, where she was Associate General Counsel from 2016-2018 and was responsible for commercial and technical contracts, commercial litigation, sweepstakes and contests, and acted as production advisor for NYRA television broadcasts, including overseeing the landmark media rights deal with FOX Sports.

“Joi’s legal and strategic acumen, combined with his extensive experience in the rapidly changing sports, entertainment and media landscape, fits perfectly with NYRA’s priorities,” said David O’Rourke, President and CEO by NYRA. “We are delighted to welcome Joi back to NYRA to help shape the future of the organization. NYRA would also like to thank Joe Lambert for his years of dedicated service, and we wish him the best in retirement. “

Prior to his tenure at THINK450 and NYRA, Garner was a member of Garvey Schubert Barer’s Sports and Entertainment group, advising media, businesses, athletes and artists on corporate and entertainment matters. She also worked at Morrison & Foerster LLP as a lawyer; to the National Basketball Association as an international public relations associate; and at MediaLink Worldwide, a broadcast public relations company.

“In many ways, NYRA sets the standard for excellence in thoroughbred racing,” Garner said. “It is an honor to come back and join such a talented team who are committed to moving the sport into the future and seizing the opportunities for growth and change.”

Several industry and media organizations have cited Garner for her work, including the Black Sports Network, which featured her in their “Women in Sports” series; and Marcom Weekly, which named her in its “28 Powerful Black Marketing and Media Leaders” ranking. Garner has also been honored by the National Black Lawyers in its “Top 40 Under 40” list and by SuperLawyers as a “Rising Star” in sports and entertainment.

Garner is from Philadelphia. She received a law degree from the University of California, Hastings College of the Law; and a Bachelor of Science in Mass Media Communication from New York University.

NYRA is currently holding live races at Belmont Park, where the fall meet continues through Sunday, November 7. For more information, visit NYRA.com.


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