Kia America expands exclusive partnership with NBA, WNBA and NBA G League

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“Over the past three decades, Kia and the NBA have grown in stature and relevance, and the significant growth the two brands enjoy is due, in part, to our long-standing partnership,” said Russell bet, vice-president, marketing, Kia America. “We are excited to further expand and strengthen this relationship with the inclusion of the WNBA and NBA G League, which will provide even more basketball fans a seat for not just all the action between the baselines, but also for Kia’s transformative shift towards electrification and sustainable mobility. “

“Kia is one of the NBA’s longest-serving partners and has played a pivotal role in league history as we unveil our 75e Anniversary season ”said Tara Mulcahy, NBA Senior Vice President, Global Partnerships. “With an increased presence as an official partner of the Kia All-NBA and NBA Summer League teams, we are delighted to expand the engagement of Kia fans throughout the league calendar.”

In addition to returning as the official vehicle for the NBA Playoffs presented by Google Pixel, the NBA All-Star Game, the NBA Finals presented by YouTube TV and the NBA Draft presented by State Farm, Kia will increase its commitment to existing NBA platforms that ‘she supports. . Kia will also now be the title partner for the Kia NBA G League end-of-season awards. The renewal will see Kia serve as the official partner of Summer league and the title partner of the NBA’s seven All-NBA teams. The rewards include:

  • Kia All-NBA First Team
  • Kia All-NBA Second Team
  • Third team Kia All-NBA
  • Kia NBA All-Rookie First Team
  • Kia NBA rookie second team
  • Kia NBA All-Defensive First Team
  • Kia NBA All-Defensive Second Team

Through the extended partnership, Kia will continue to strengthen its commitment to women’s sport with an expanded WNBA partnership. Kia will be the Title Partner of the Kia WNBA Monthly Awards and the Kia WNBA End of Season Performance Awards, which include the following:

  • Kia WNBA Most Valuable Player
  • Kia WNBA sixth player of the year
  • Kia WNBA Defensive Player of the Year
  • Kia WNBA Rookie of the Year
  • Kia WNBA Most Improved Player
  • Kia WNBA Player of the Month
  • Kia WNBA Rookie of the Month

“Having recently concluded the 25th anniversary of the WNBAe season, our partnership with Kia is representative of a commitment that will help the league continue to grow over the next 25 seasons and beyond, ”said Phil Cook, WNBA Marketing Director. “As the title partner of the Kia End of Season Performance Awards, we look forward to Kia joining us in recognizing the best in the WNBA every season.”

Kia has 13 partnerships with NBA teams, including the Atlanta Hawks, Charlotte hornets, Chicago Bulls, The Cleveland Cavaliers, Detroit Pistons, Golden State Warriors, Los Angeles Clippers, Miami Heat, New Orleans Pelicans, New York Knicks, Magic of Orlando, Philadelphia 76ers and the Phoenix Suns. The automaker will continue to strengthen its brand’s presence throughout the NBA calendar, including through innovative lineup, sweepstakes and fan engagement activations, sparking interest across the league, from the Kia NBA Tip-Off at the NBA Finals presented by YouTube TV.

Kia America – about us

Based at Irvine, California, Kia America continues to lead in automotive quality surveys and is recognized as one of the world’s top 100 brands. Kia is the “Official Automotive Partner” of the NBA, WNBA and G League and offers a full line of vehicles sold through a network of nearly 750 dealers in the United States, including several cars and SUVs proudly assembled in America.

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About the NBA

The NBA is a global sports and media company built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA. 2K League. The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. The NBA rosters at the start of the 2020-21 season included 107 international players from 41 countries. NBA Digital assets include NBA TV, NBA.com, the NBA app, and the NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.9 billion likes and followers worldwide across all league, team and player platforms. Through NBA Cares, the league is tackling important social issues by working with internationally recognized youth serving organizations that support education, youth and family development, and health-related causes.

About the WNBA

Enter its 25e season in 2021, the WNBA is a bold, progressive basketball league that represents the power of women. With 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, in-game fan experience, TV and digital broadcasts, digital and social content, and community outreach programs, the league celebrates and uplifts basketball and the culture that lasts. ‘surrounded.

In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking eight-year CBA that charts a new course for women’s basketball – and women’s sport in general – with a focus on increased female player compensation, improved female player experience, expanded career development opportunities and resources specifically tailored to the professional female athlete. Key elements of the deal are supported by the league’s new partnership platform, WNBA Changemakers, with AT&T, WNBA partner Marquee and the original Changemaker, as well as other early Changemakers Deloitte and Nike. , and the recent addition of Google. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with a mission to be a driving force for needed change and to continue conversations about race and voting rights, between other important social issues. For more information, visit WNBA.com.

THE SOURCE Kia America


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