Klay Thompson’s return sees NBA rack up record social media engagement

  • Thompson’s return is most-watched regular-season moment on NBA social platforms
  • NBA TV records most watched regular season game since 2016, averaging 844,000 viewers
  • NBC Sports Bay Area achieves highest-rated regular-season game in over five years

The return of Klay Thompson to the roster of the Golden State Warriors after a 31-month injury absence has allowed a record engagement for the various platforms of the National Basketball Association (NBA).

The 31-year-old, who was playing his first NBA game since June 2019, scored 17 points as the Warriors claimed a 96-82 victory over the Cleveland Cavaliers on the 9th.e January. Thompson’s return garnered 110 million views on NBA social media platforms, making it the most-watched regular season moment of all time.

On average, 844,000 viewers also streamed the game live on NBA TV, ensuring its most watched regular season game since 2016.

Additionally, the NBC Sports Bay Area managed a household rating of 12.7, making it the highest rated regular season game on the Regional Sports Network (RSN) since 2016.

In other NBA news, the league has entered into a multi-year partnership with BetPlay, which becomes its official betting partner in Colombia.

The deal will see the pair provide gaming experiences, promotions, products and content for NBA fans nationwide through BetPlay’s retail and online offerings.

BetPlay will also be featured in Colombia on the NBA’s digital and social media platforms, including showcasing localized content on the league’s Facebook pages and offering fans across the country the ability to view BetPlay odds on NBA. .com and the NBA app.

BetPlay has also been granted permission to use official NBA betting data, statistics and branding on its Colombia betting platform.

“As the gaming landscape continues to grow, we look forward to working with BetPlay to provide new opportunities for local fans to show their interest in their favorite players and teams,” said Kuljeet Sindhar, associate vice president of the NBA, International Fantasy and Gaming.

Germán Segura, Managing Director of Corredor Empresarial, BetPlay, added: “The NBA has an incredibly enthusiastic fan base here in Colombia and we are delighted to partner with the best basketball league in the world.

“As an official partner, we hope to build on the NBA’s continued commitment to generate enthusiasm for the game of basketball in Latin America. “

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