La Fiorentina, partner of Olybet in international development
ACF Fiorentina signed an agreement for a sports betting platform, Olybet, to make itself known at the Artemio Franchi stadium by being named official regional betting partner.
The collaboration sees OlyBet and OlyBet.TV the brand becomes visible on sideline LEDs across Europe and in the digital home game overlay technology adopted by the club at the start of the season.
Joe baron, Director of Fiorentina, said: “We are delighted to welcome OlyBet to the Viola family and we are very pleased with this new regional partnership which confirms Fiorentina’s global growth in high potential markets like this.
“I am convinced that this partnership will allow the two brands to further develop their commercial strategy at the international level. “
The Latvian company promises to provide “new and unique” engagement opportunities for viola fans and other followers of the sport across Europe.
Corey plummer, Chairman and CEO of Olympic entertainment and OlyBet, added: “We are very happy to start this partnership with Fiorentina, its managers, its players and, above all, the fans. La Fiorentina has a long tradition and strong ambitions for the future.
“A multiverse of entertainment and sports news, competitions and live events will be accessible worldwide through the OlyBet.TV platform. It’s a great partnership. ”
Olybet continues its international development by sponsoring other major league sports such as this year’s collaboration with the National Hockey League (NHL), which saw the company become the division’s official sports betting partner in the Baltic region.
This followed soon after his growth in basketball where the platform was unveiled as the betting partner of the National Basketball Association (NBA), and the partnership has been promoted in more than 100 casinos and outlets in the regions of Estonia, Latvia, Lithuania and Slovakia.