Mixhalo raises $ 24 million to develop mobile audio application in the stadium
- Fortress Led Series B Round Table
- Mixhalo has clients in MLS, NBA and NHL
- The company also appoints Dana Jewell as general counsel
The on-site sound app Mixhalo has raised US $ 24 million in new funding which it says will be used to scale the business and expand its engineering capabilities.
The Series B tour was led by hedge fund Fortress and included live event sound specialist L-Acoustics, as well as existing investors Foundry Group, Sapphire Sport, Founders Fund, Defy Partners and Another Planet Entertainment.
Mixhalo was co-founded by Incubus guitarist Mike Einziger and his wife, violinist Ann Marie Simpson-Einziger, to ensure that every fan in a venue or arena could have the same sonic experience, regardless of the where they were sitting.
The technology has also been applied to the sports world, with the company’s customers including Los Angeles FC of Major League Soccer (MLS), Sacramento Kings of the National Basketball Association (NBA) and Buffalo Sabers of the National Hockey League (NHL), as well as bands and musicians like Incubus, Metallica and Sting.
Mixhalo’s network-based app captures audio and syncs the stream with everyone in a zero-latency venue, meaning every seat in the stadium has the same sound in real time. This means they can hear the action on the pitch or listen to commentary just like they would at home, reducing the gap between television and the stadium experience. Other potential uses include audio streams from referees or audio streams from pilots during motor racing.
While some sports such as golf, cricket, and snooker have offered similar services using FM radios, there is still some degree of latency and this requires the provision of additional equipment. With Mixhalo, users simply download a free app and use their own headphones, greatly simplifying the process.
With low latency and ease of use, feedback could be offered in sports where in-game audio has not been a pleasant experience to date, such as soccer.
Mixhalo has already started spending some of its new capital, hiring engineers and appointing Dana Jewell, who has held positions at Dell and eBay, as general counsel. She will be responsible for closing new business, developing the company’s intellectual property and setting up a compliance infrastructure.
The company added that despite the suspension of many in-person events in 2020 and 2021, it has been able to grow the business and is studying use cases beyond sports and entertainment, including museums and conferences. He says he expects more sports partnerships in 2022 and beyond.
âIt has been a difficult few years for the entertainment industry, but we have persevered in staying focused on improving our product while securing key partnerships along the way,â said John Vars, Managing Director of Mixhalo.
âNow that live sports and entertainment is back and we have $ 24 million in the bank, we can strengthen our ranks with incredible talents like Dana who will help us unleash the magic of Mixhalo and delight fans of the whole world. “