NFL offers commemorative NFT ticket stubs to fans
- NFL Launches NFT Ticket Marketplace with Ticketmaster
- Digital stubs available for selected matches
- The NFL already has an NFT partnership with Dapper Labs
The National Football League (NFL) will offer fans who purchase tickets to selected games the opportunity to purchase limited edition commemorative digital ticket stubs in the form of non-fungible tokens (NFTs).
Anyone who purchases a ticket through the NFL ticketing network, which includes Ticketmaster, StubHub, and SeatGeek, will have the option to add NFT to their purchase. They will then receive an email and be invited to manage their token on a dedicated marketplace powered by Ticketmaster.
Virtual commemorative tickets were first made available for the Arizona Cardinals’ trip to the San Francisco 49ers on November 7 and will then be available when the Detroit Lions host the Chicago Bears this weekend.
The league hopes to tap the demand for the two NFT collectibles and provide a digital equivalent to the physical ticket stub in the age of mobile ticketing. Digital ticket stubs are a much more natural form of NFT than other concepts, as they are directly analogous to physical tickets which are in limited supply due to stadium capabilities.
Blockchain, the distributed ledger technology that powers cryptocurrencies and NFTs, has also been used to fuel mobile tickets.
Meanwhile, the idea of ââowning a limited edition heel could be an appealing prospect for fans who wish to have a memory of attending a live event. Inevitably, as with any NFT exercise, these heels could increase in value and become a form of investment.
The NFL Marketplace will also have other forms of NFT to collect for fans of all 32 teams and these can all be traded or sold on the platform. The NFL has also partnered with Dapper Labs to create digital video NFTs similar to the successful Top Shot business of the National Basketball Association (NBA).
âCreating more one-on-one experiences through innovation and technology is a high priority in the league and clubs,â said Bobby Gallo, NFL Club Business Development Manager.
âTapping into the emerging world of NFTs is an exciting new way for us to create additional value and engage more with fans who attend certain games by providing a virtual commemorative ticket. There’s no better time than the next holiday season to kick off this fun and engaging experience for fans, starting with the Chicago Bears and Detroit Lions Thanksgiving Game.
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