Playmaker’s inaugural live basketball event, The Cage, draws 12 million impressions

FORT LAUDERDALE, Florida–(BUSINESS WIRE)–Playmaker, a leading social media sports and entertainment content platform, today announced its first-ever live basketball event, The cage, garnered over 12 million impressions through the company’s social media platforms during a six-week campaign. Professional streetballer, Brighton “Iso Hov” Hobbs emerged victorious, winning $10,000 and inaugural bragging rights for The cage. The one-on-one basketball tournament took place Sept. 10 at Urban Gym Flex Court at The Underline, sponsored by Swire Properties in Miami.

Produced by Playmaker and sponsored by Edifier, the leading audio entertainment solutions company, The cage features contestants competing in a one-on-one “king of the court” style contest. The world’s best streetballers competed for the top prize, including Hobbs, social media stars Max “Maxisnicee” Perandize and Ryan “HeziGod” Carter, and Miami natives Clint “C-No” Noel and Tremayne “Coach Russ” Russell.

“At Playmaker, we pride ourselves on expertly fusing elements of entertainment and sports into our signature content mix,” said Kristine Bill, VP of Marketing at Playmaker. “The cage not only provided a platform to watch fantastic basketball, but we were able to develop multiple content packages for viewers to interact and engage with the streaming content along with a plethora of outstanding reels and clips. We are already thinking about new and innovative ways to produce the next The cage event, as well as new entertainment and live sporting events in the future.

The event took place in front of a standing room crowd at The Underline, as celebrity athletes including NBA and NCAA champion Mario Chalmers, Miami Dolphins star Trill Williams and stars from TikTok, Sam and Bo Xu, enjoyed the festivities. Fans who attended the event won Edifier headphones and over 50 Edifier products were given away before and during the event.

Cage’s preshow and live event all aired on Caffeine, with over 17,000 people streaming the event and over 12 million impressions on Twitter, TikTok and Instagram.

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For more information about Edifier, visit Follow Edifier on Facebook, Instagram, TikTok and Twitter.

About the Gamemaster

Playmaker is a South Florida-based sports and games management and media company focused on growing athlete and celebrity brands.

Playmaker achieved a digital reach of over 2.2 billion impressions in the last year across its various social media platforms from its digital content. On the management side, Playmaker represents some of the biggest talents in sports and culture, including NBA’s Nate Robinson, co-owner Tracy McGrady; NFL stars such as Xavien Howard and Corey Clement, and social media influencers such as Infamous Kayce, Nikki Blades and Cassy Athena.

About Edifier

Edifier specializes in high-end audio systems that showcase technological innovation and sleek design. They deliver an exceptional audio experience through a wide range of headphones, speakers and music systems for personal entertainment and professional excellence.

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