Six Star Pro Nutrition® will advocate for “Shaking Up”

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New York, NY and Oakville, ON, June 28, 2021 (GLOBE NEWSWIRE) – Six Star Pro Nutrition (www.sixstarpro.com), “The Athlete’s Choice” and a leading manufacturer of premium scientifically formulated supplements, announced today his plans to “Shake Up” the college sports landscape. The campaign includes a targeted outdoor advertising campaign for Name, Image and Likeness (NIL) rights for student-athletes and a “My First Dollar” athlete influencer campaign for student-athletes in Canada. States where NIL rules are already in place as of July 1, 2021.

Six Star Pro Nutrition is thrilled to be a part of the student-athlete journey, across all sports and divisions of college athletics, as name, image and likeness regulations are promulgated through the country, ”said Jarrod Jordan, director of marketing for Iovate Health. Sciences International, the parent company of Six Star Pro Nutrition. “Name, image and likeness rights provide financial opportunities for any student-athlete ambitious enough to dream big, build an following and sell themselves. “

“We also urge and implore states to explore simple, pragmatic solutions that benefit student-athletes and brands that want to work with them (like Six Star Pro Nutrition). It’s been a long time coming for college athletics, and the continued bureaucracy in several states will only prevent student-athletes from winning a slice of the financial pie that is rightfully theirs.

STUNNING OUTDOOR SIGN PANELS

Following its trendy campaign for the Boston basketball franchise to hire a coach candidate via a billboard targeted by the team’s training facility, Six Star Pro Nutrition will once again leverage exterior signage in two places.

1. Right across from the Mercedes Benz Superdome — 2022 Men’s College Basketball Championship weekend site. This digital billboard will launch on June 28, 2021 with the following text:

“WHEN THE COLLEGE BASKETBALL CHAMPIONSHIP HAS ARRIVED NEXT APRIL.

WE WANT TO PAY ATHLETES. NOT JUST TELEVISION NETWORKS

SHAKE IT UP – NAME, IMAGE AND SIMILAR RIGHTS NOW »

2. Starting June 21, 2021 and a stone’s throw from the campus of a certain four letter network in Bristol, Connecticut, will be a notice board that will highlight the fact that, according to many members of the media, when the Regulations on name, image and likeness will be adopted in all 50 states the highest paid varsity athlete will be a woman. This historic milestone is also set to take place as the United States prepares to celebrate Title IX’s 50th anniversary in 2022.

This display panel reads:

“THE MOST PAID COLLEGE ATHLETE PLAYS IN CONNECTICUT.

WE CANNOT PAY IT YET!

SHAKE IT UP — NAME, IMAGE & LIKE RIGHTS NOW! “

MY FIRST DOLLAR SOCIAL INFLUENCE CAMPAIGN

Starting July 1, the Day 1 Name, Image and Likeness (NIL) regulations allow student-athletes in multiple states to monetize their name and likeness, Six Star will unveil an influencer campaign on social networks presenting these athletes and their first dollar made under the new regulations. Each Athlete Ambassador will post a photo of themselves with a framed US $ 1 bill in one hand and a bottle of Six Star Pro Nutrition Whey Protein Plus in the other.

As part of the caption of these influencer posts, athletes will talk about what this moment means to them and note that athletes in several states do not have access to likeness opportunities, again due to bureaucratic red tape. Then, these influencers will encourage officials to “SHAKE IT UP” and pass the Name, Image and Likeness Bills nationwide.

Six Star Pro Nutrition has been an athlete advocate for over a decade with its professional sports brand ambassadors including TJ Watt, Pro Football’s top defensive player, Tobin Heath, a three-time world champion football star and Callie Bundy. , a sport of tricks. artist. During the 2021 college basketball tournaments (men and women), the brand used cheerleaders from several notable institutions as a workaround to promote the event while respecting the rules and regulations surrounding student-athletes. and sponsorship opportunities.

Six Star Pro Nutrition provides athletes with advanced, scientifically formulated premium supplements at an incredible price through high performance protein powders, pre-workouts and ready-to-drink products. For more information on Six Star® products, visit www.sixstarpronutrition.com. Also follow us on Facebook, Twitter and Instagram for athlete information, news and updates, nutrition and training tips, special promotions and more.

About Iovate Health Sciences International Inc.

Iovate Health Sciences International Inc. (“Iovate”) is a dynamic and leading nutrition company that offers some of the most innovative and effective active nutrition products in the world. With branded innovations such as Six Star Pro Nutrition®, Iovate is committed to being the world’s leading active nutrition company. Six Star Pro Nutrition® is designed to be the athlete’s choice – fueling all levels of athletic performance enabling excellence on the court, court, ice and in the gym.

Due to our commitment to research, development and innovation, we have been recognized globally as one of the industry’s leading sports nutrition brands and continue to be one of the elite brands redefining the performance thanks to advanced products and high quality ingredients.

Based in Oakville, Ontario, Canada, Iovate is a family of over 300 employees, six leading and growing nutritional brands, with effective products that can be found around the world.

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