Sorare launches legendary NFTs to go beyond fantasy football – Ledger Insights


Sports blockchain platform So rare expands its product portfolio. Next to a $ 680 A $ 1 million Series B fundraising round for a valuation of $ 4.3 billion, the platform announced that it will launch non-fungible token (NFT) collectible cards from legendary soccer stars. To this day, Sorare’s NFTs have been associated with his fantasy football game based on active players.

The initiative will be in partnership with sports company Kosmos, founded by Barcelona player Gerard Piqué and Rakuten CEO Hiroshi Mikitani. Kosmos has signed exclusive intellectual property partnerships with more than 50 iconic retired players such as Johan Cruyff, Diego Maradona and Michel Platini. Coincidently, Rakuten announced his intention to launch an NFT marketplace in spring 2022. Gerard Piqué is also an investor in Sorare.

In addition to the NFTs, Sorare and Kosmos produced a mini-series with players offering exclusive interviews about their careers. The content will be available on retired players’ own social media channels and on Sorare’s platform.

Sorare already has partnerships with 180 football clubs, including FC Barcelona, ​​Bayern Munich and Paris Saint Germain. He began to expand beyond league team agreements over the summer through partnerships with national football teams, and he announced his intention to expand into other sports and start representing female athletes as well. Nevertheless, this is the first time that Sorare has launched a product outside of the fantasy football category.

So far, many NFT initiatives in the sport have not categorized Sorare as a direct competitor. Despite the digital asset aspect of the product, projects such as Candy, Autograph, Fantastec and even Dapper do not directly operate in the fantasy sports industry. Sorare’s partnerships with football teams did not prevent other platforms from signing their own agreements as the offerings differed in terms of functionality. A consumer’s participation in Sorare does not necessarily hinder his involvement in another NFT offer.

The launch of the Legendaries collection could change this dynamic. Many initiatives are launching NFT products with athletes and other icons of the sports world, which is in direct competition with Sorare’s new product line.

With so many offerings emerging in the NFT market, the race for signature of athlete intellectual property is already fierce. Now Sorare has set a goal of signing at least 150 legendary stars by 2022, which will further fuel competition in the market.

“We are delighted to be working with Kosmos and Gerard’s team for a long term and exclusive partnership with Legends” Nicolas Julia, co-founder and CEO of Sorare. “We work with football players, clubs, leagues and associations. Working with more than 50 legends will further consolidate Sorare’s leadership position in football.

Meanwhile, Sorare signed a league-wide deal with Spain The league. Dapper Labs also recently signed a partnership with the best spanish league and will start hitting video moments of the hitting season next year. Outside of football, Bitci sponsors the International Basketball Association and will issue Fan Tokens and NFTs.

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