TCL and FIBA ​​announce winners of ‘Break & Believe’

China, Egypt, Greece, Turkey and Zimbabwe received a prize in the semi-finals of the FIBA ​​Women’s Basketball World Cup 2022 in sydney

SYDNEY, September 30, 2022 /PRNewswire/ — TCL, a global leader in smart technology, is proud to announce the winners of ‘break and believe‘, a global campaign in partnership with the International Basketball Federation (FIBA) to inspire school girls to build their confidence and unlock their potential through basketball around the world.

Since May, national federations around the world have participated in the “Break & Believe” campaign by organizing local basketball events. By hosting an opportunity to meet and hear from current and former players and coaches, the young girls heard stories about how basketball and sports build self-confidence and can help them overcome the challenges of their life.

TCL and FIBA ​​launched “Break & Believe” campaign to inspire school girls

An eight-person jury including female executives from TCL and FIBA ​​selected the final winners from among China, Egypt, Greece, Turkey and Zimbabwe as they best captured the spirit of the campaign through their submission videos. Videos are currently featured at FIBA Women’s Basketball World Cup 2022 in sydney.

Each winning team will soon receive merchandise including a TCL TV and soundbar. Participants from all over the world will receive a certificate and a Women in Basketball photo book as a thank you.

As a FIBA ​​Global Partner, TCL extended its support for FIBA’s “Her World, Her Rules” (HWHR) program this year and launched the “Break & Believe” campaign. The HWHR program plays a crucial role in the ‘women in basketball strategic priority, and one of its objectives is to increase the participation of women in sport through various projects and initiatives.

Yuki WeiVice President of TCL Technology, said, “At TCL, we firmly believe that those we inspire today will inspire us tomorrow. I’m thrilled that we can help more girls play sports, reach their full potential, and show the results to a global audience. public thanks to our technological solutions.”

“Break & Believe” is part of #TCLforHer, TCL’s flagship global CSR initiative focused on the empowerment and personal development of girls and women around the world. To amplify the #TCLforHer values ​​and celebrate female communities, the #TCLforHer global advertising campaign is airing during the FIBA ​​Women’s Basketball World Cup 2022.

About TCL

TCL is one of the world’s leading smart technology companies with a mission to “Inspire Greatness”. As a leading technology company, TCL provides diversified consumer electronics covering TVs, smartphones, audio and smart home products, as well as display technology and clean energy solutions. TCL is committed to delivering smart technology experiences and healthy lifestyles to consumers around the world.

About FIBA

FIBA ( – the world governing body of basketball, is an independent association formed by 212 national basketball federations around the world. It is recognized as the sole competent authority in basketball by the International Olympic Committee (IOC).

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