The 2000s saw the change of MJ-LBJ, “Malice at the Palace”
As Michael Jordan gave way to LeBron James and traditional forms of communication began to give way to the birth and growth of new media, the 2000s were about making transitions – on and off the court – for the NBA. and his fans.
The search for a superstar to succeed Jordan was certainly a central theme of this decade for the league, which celebrates its 75th anniversary this season. Likewise, there have been changes in the way teams have sought to add to their talent, whether by bringing youngsters on board, looking abroad or replenishing a cohort of elite players.
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