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Name, Image, Likeness takes off, good
Contact / Follow @JeremyMauss & @MWCwire
Make that money, ladies.
The floodgates are open and college athletes must finally make money through their own name, image and likeness, not just a scholarship and participation fee. They are getting hard cash.
The two Mountain West athletes who take full advantage of this are not from a lucrative sport. The winning duo are Haley and Hanna Caviinder who are twin sisters who play on the Fresno State basketball team.
They were one of the first to sign deals and partly because of their fame on social media – where the majority of those deals will be made – with their combined half a million TikTok followers and each has more. 250,000 each on Instagram.
Mountain West athletes can earn money with NIL offers. Now what?
According to the Fresno Bee, the Caviinder twins could easily earn more than their basketball coach, athletic director and school president through their social media follow-up.
An assessment prepared by the marketing platform in April pegged the Caviinders’ individual social media accounts at around $ 45,000 per year. The shared TikTok, over $ 520,000 per year. A single brand post from the account would be worth around $ 35,000. Add a shared YouTube channel, and those two shared accounts alone could make up to $ 600,000 or more per year.
Saul Jimenez-Sandoval, the new president of the state of Fresno, is paid $ 348,423, not including perks and other perks.
Jaime White, the Bulldogs’ women’s basketball coach, earned $ 262,563 in base salary. Athletic Director Terry Tumey, $ 278,374. The Dean of Jordan College of Agricultural Sciences and Technology, $ 205,398.
Everything we can say is good for them.
These athletes in unpaid sports are at the peak of their earning potential. Once these two leave school it goes down and even though they go to play professional basketball the money may not even be the same. There are other athletes without professional options in their sport or it pays very little.
Getting That Money Now is a great recruiting tool for Fresno State Track and Field to get them to come to campus to show that there is value in earning potential. It takes skill and personality to have a large following because that is part of the equation.
“The girls are going to be busy,†said Darren Heitner of Florida-based Heitner Legal, who has been retained as legal counsel to the twins. “There are a lot of professional athletes who don’t come close to them in terms of number of followers, type of engagement, personality and connection to fans.”
This duo have a deal with Boost Mobile and it is to last well beyond their days at Fresno State.
“It’s not something we envision a short-term deal. We are hopefully considering the start of a very long term relationship. Well see how the deal plays out in the near future, and I know the girls are extremely excited to partner with such a big and reputable brand.
@cavindertwins Kudos to @Gopuff and @Opendorse for supporting student-athletes across the country! #fyp #gopuffpartner
♬ original sound – thefashionfreakk
Another basketball star from Fresno State is also in the mix with Orlando Robinson tweeting a flagship video that is sponsored and he appears to be working with Opendorese to find ways to earn an income through his image.
Let’s do this! Next year ! #GoDogs pic.twitter.com/97AB7iiG17
– Orlando Robinson🃠(@ O_BREEZY_17) July 2, 2021
It’s all there and we’re for those athletes making a few dollars, or in some cases mega dollars while in school.
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